As General Manager of Cognizant Malaysia, Effendi provides the strategic and operational direction to build, grow and manage the business, as well as support the transformational agenda of his clients, leveraging his past experience in growth strategy development and change management.
Effendi is also focused on bringing Cognizant’s excellence in consulting and service delivery to Malaysia through close collaboration with offshore experts and specialists. In addition to strengthening Cognizant’s brand, Effendi is also responsible for progressing skills development of his 400-strong and growing local team.
With more than 15 years in business consultancy, Effendi has established industry expertise across domains, including the banking, and oil and gas. Effendi’s deep understanding of the Malaysian market has also helped him established deep client relationships, and expanded customer coverage through the implementation of Malaysia-specific services and solutions in the digital and mobility space.
Effendi began his career as a Senior Consultant, focused on Strategy and Business Architecture, at Accenture. At iPerintis Sdn Bhd (IT arm of PETRONAS), he led the outsourcing of IT functions and the migration of certain operations from PETRONAS to iPerintis. At Mesiniaga Bhd, Effendi became the youngest Director of the company’s Enterprise Business in Mesiniaga’s history.
Born and raised in London, Effendi graduated with a Masters in International and Comparative Corporate Law in London. Effendi is a “Manager of the Year” award winner, given by the prestigious Malaysian Institute of Management (MIM) for excellence in management and leadership. He is also a regular speaker at industry events such as Microsoft Business Forums and university seminars around the topics of business strategy and growth.