Leveraging 35 years experience in IT with roles from Analyst, Programming, Architect, Pre-Sales Management, Marketing, Sales and Sales Management, Barney is the head of PreSales for Customer Experience Solutions across Asia Pacific & Japan for OpenText.
Barney is a founding member of the Customer Experience business in Asia Pacific having joined this team in 2000 via Interwoven, and has played a key role in Digital Marketing and Information Management since then, working with companies across all industries – from Banks, Airlines, Travel & Hospitality, Hi-Tech & other CPG Manufacturers, Telcos and Governments – to improve Online Customer Interaction & Engagement, Revenue Optimisation, Marketing Effectiveness, Compliance, Productivity, and other Information-centred & eCommerce challenges.
With his vast experience across Asia architecting solutions, Barney has consulted as Subject Matter Expert in Online Multi-channel Marketing, Optimisation, eCommerce, Digital Asset Management, Knowledge Management, along with Compliance topics such as Trade Surveillance, Intelligent Archiving & more.
Barney’s formal training is still used today. Mathematical Statistics and Psychology are ever more relevant for CX.