Cedric is currently Head of Digital Marketing and Social Media for the Group Consumer Financial Services at OCBC Bank, tasked with growing the digital footprint, creating meaningful engagements with consumers and meeting online marketing KPI's. The role includes owning/managing the online/social assets as well as building the marketing stack for the bank. Prior to OCBC, Cedric was at Havas Media leading the Digital Business in SG and headed the Socialyse brand in APAC for 4 years.
Cedric has honed his Marketing Skills across South Asia and SEA with 10 years of Marketing and P&L experience at Western Union, backed by 4 years of Sales and Marketing with an FMCG in India. One key area that Cedric is passionate about is spreading digital literacy – as part of this, he has been an adjunct lecturer at NUS-ISS and currently is tasked with building digital literacy across OCBC Bank.