As CEO of 2C2P (Thailand), Piyachart oversees the company’s operations in Thailand. He has extensive experience in enabling banking and finance, airline and retail sectors embrace online commerce, and is among the foremost experts in e-commerce and payments in Southeast Asia (SEA).
Piyachart innovated the concept of hybrid e-commerce in SEA – and in the process enabled the regions unbanked population to buy goods and services online – many, for the first time. With his hybrid e-commerce model, consumers can transact with merchants by paying for purchases through alternative payment channels – including over the counter, at bank branches, bank ATMs, through Internet and Mobile Banking and with direct debit from bank accounts.
Prior to joining 2C2P, Piyachart served as the General Manager at TrueMoney in Thailand for six years, leading TrueMoney to become the top domestic electronic money service provider. Piyachart also worked as the Vice President at Bank of Asia, managing and developing electronic payment strategies. During his career which spans over twenty years, and inspired by his passion to build SEA’s e-commerce infrastructure, he has developed several payment products including electronic payments, universal cash card, mobile payments and contactless payments.