Citi has partnered with live entertainment and ticketing company, Live Nation through a marketing program aimed at Singapore, Thailand, Macau, Taiwan, and Hong Kong.

Citi’s entertainment marketing program, Private Pass is setting up a new venture with live entertainment and ticketing company, Live Nation as part of its work offerings music experiences and events to Citi cardmembers with personalised benefits.

The extended relationship would enable Citi members in the select Asian markets of Singapore, Thailand, Macau, Taiwan, and Hong Kong to access box seats, preferred tickets, specialised pre-sales, and VIP offerings.

“We’re excited to extend our partnership with Live Nation into Hong Kong, Macau, Singapore, Taiwan and Thailand to bring cardmembers once-in-a-lifetime experiences with some of the world’s biggest artists,” Citi global consumer chief marketing officer, Jennifer Breithaupt said.

Citi’s Asia-Pacific cards and loans regional head, Sergio Zanatti said the partnerships with Live Nation offered Citi members a unique and left-field offering in line with interest.

“We are constantly looking for unique opportunities to deliver a remarkable client experience by leveraging our global reach to build deeper relationships with our existing clients and to attract new clients,” he said.

“By bringing Citi’s partnership with Live Nation into the region, we’re able to provide our customers with amazing access to the concerts and live events they want to see most.”