Simplicity is the ‘next big thing’ by Vaughn Richtor, Chief Executive Officer of ING Direct

vaughnrichtor

There is often a misconception that innovation is about inventing ‘the next
big thing’, but for me it is about simplicity. Anyone can make things complicated, but it takes real skill to make things simple. Rather than focusing on innovation for innovation’s sake, we should ask ourselves how can we make things easier for our customers?