FST Media and HP hosted an exclusive roundtable luncheon together with Neil McMurchy, Research Director at Gartner. Guests included a select group of Heads of Channels, Distribution, Business Solutions, Marketing Intelligence, Strategy, Online and Customer Communications from Australia’s leading businesses who gathered to hear critical views on the emerging trends in communicating effectively across multi channels. During his industry presentation, Neil McMurchy outlined what communication means with regard to efficiency, advancements in technology and the ability to drive overall business outcomes. Following is an extract from his presentation and the ensuing discussion that took place amongst the attendees.