FST Media and Thunderhead.com hosted exclusive roundtable luncheons in Sydney with Chief Marketing Officers, Divisional Heads of Customer Strategy and Heads of Digital from Australias leading financial services companies to discuss the importance of focusing on the end-to-end customer experience.  Key issues included the evolving role of the CMO, defining the customer, streamlining the digital and brand experience, and levering data analytics for financial services marketing.  Following is an abstract of the discussion in Sydney.