Ever since the dawn of the commercial Web organizations have been looking for better ways to leverage self-service.
Delivering and surpassing their expectations at these times is what builds and grows loyalty. Customers will not seek an interaction for no reason – they always have a specific purpose, a job to do, and need the information. A frequent misconception in the customer service industry is that customers seek and want to have a human-to-human interaction – they don’t. Customers want fast, reliable information that solves their issues. Find out more by downloading this Kana whitepaper.