Smarter Commerce: Redefining commerce in the age of the customer

Today there is a new breed of customer who is dictating a new set of terms in the dynamic between buyers and sellers. Keeping up with today’s customer will take more than an email marketing,,,,,
campaign and a Facebook page. It’s going to take a better system of doing business. It’s going to take Smarter Commerce. Download this IBM whitepaper to find out more.