The Future of Customer Experience & Business Intelligence Insights

interactive_intelligence

Read insight into successful data collection and analytics strategies, the influence of wearable technologies and Internet of Things (IoT), industry power players in customer centricity, and whether customers truly are the best brand advocates.

Live polling was conducted amongst 250 delegates in Sydney and Melbourne seeking insight into successful data collection and analytics strategies, the influence of wearable technologies and Internet of Things (IoT), industry power players in customer centricity, and whether customers truly are the best brand advocates.

The polling revealed:

  • 48% regard technology and online companies as industry leaders and innovators in customer engagement
  • 50% believe wearable and IoT technologies will drive superior service personalisation
  • 50% still depend on historical transactional data for forward planning; less than one-fi fth analyse both real-time and historical data
  • 67% consider their customers, on average, to be genuine brand advocates