Alex Berton

Senior Decisioning Consultant / Pegasystems

Alex Berton is a seasoned Marketing Technologist and a subject matter expert in the data-driven, technology-enabled marketing processes and customer communication execution strategies. He has spent more than 15 years helping organisations define and develop their data-driven capabilities and then implement these strategies.

Alex has proven expertise working within the financial services industry  and extensive experience across Omni-Channel and Cross-Channel Campaign Management Best Practices, as well as Customer Decision Management and Next Best Action (NBA).