Maria Jose Jorda Garcia

Head of Customer Experience Transformation / BBVA


Maria Jose has a long career in the Financial Services industry, where she has specialised in product innovation and customer experience. She is currently the Head of Customer Experience in BBVA, where she is using Design Thinking to define new ways of getting young generations engaged with their bank.

Maria Jose has an MS in Industrial Engineering and was trained in Innovation Strategies at Massachusetts Institute of Technology (MIT) and Babson College. She worked at global leading banks like UBS, Credit Suisse or BBVA implementing transformative strategies in Spain, US, and South America. She is passionate for Innovation and change and she believes in collaboration as the only key to create a sustainable planet.