Craig Davis is co-founder and CMO of Sendle, a software and support business disrupting parcel delivery and bringing postal service into the 21st century. Sendle delivers door-to-door at rates that are cheaper than the post office, and offers flat rates to 17,000 suburbs and towns in Australia. With easy ordering and tracking, Sendle saves time, money and unlocks the power of big business delivery for everyone. Sendle is also Australia’s first 100% carbon neutral delivery service and a certified B Corporation.
Prior to Sendle Craig was at the forefront of the global advertising business for 25 years. From starting his own agency and selling it some years later, he went on to lead Saatchi & Saatchi as Regional Executive Creative Director Asia/Africa and J Walter Thompson’s 10,000 strong network as Chief Creative Officer, Worldwide, based in London.
Craig has worked with many of the world’s biggest brands – Coca-Cola, P&G, HSBC, Unilever, Shell, Nokia, Sony, Bank of China, Toyota, Kraft, Ford and Diageo to name a few. He has judged at every major international advertising festival including One Show, Clio, D&AD and the Cannes Titanium, was President of the Cannes Film and Press juries in 2008 and led the D&AD Integrated and Earned media jury in 2011. At Cannes 2011, Craig Chaired YouTube’s global “Good Work” initiative to unite the world’s creative community with non-profit organizations.
Returning to Australia in 2009 Craig took on the roles of Co-Chairman and Chief Creative Officer for Publicis Mojo in Australia, Chairman of AWARD, Deputy Chair of The Communications Council and personally founded Brandkarma.com, the world’s first brand-centric social media platform. He is an Adjunct Professor at UTS Business School and on the Boards of Advance, Conscious Capitalism Australia and the NSW Creative Industries Taskforce.
Craig is a featured columnist for Campaign Asia-Pacific and happens to be the fastest Australian to run a marathon at the North Pole.
He left advertising in 2012 to focus on conscious business practices, innovation and digital disruption.