Craig Rowlands is the General Manager of Information at Medibank. His role is to provide thought leadership, aligned with expertise in delivering management solutions and improvements in the data landscape. He has an extensive background in data management both in the UK and Australia, working for Barclays, First Direct, GE and Hbos. He moved to Australia in 2011 and his first role was with ANZ as Head of Decision Systems. Craig joined Medibank from Latitude Financial Services (formally GE), where as Head of Data Management he led a large team responsible for data strategy & design, data governance and business intelligence reporting.