James Walford

Strategic Director – Digital and Innovation / Genesys

James is responsible for strategic digital transformation with emerging technologies and uses his extensive digital expertise to help organisations visualise a holistic view of CX across Marketing, Sales, and Service. With over 15 years of solid hands-on consulting experience within the CX space across four continents, James is passionate about customer experience and innovative solutions, and takes pride in having worked on some of the largest Fortune 500’s CTI deployments.