Barney Pierce

SVP Strategic Partnerships, APAC

Cover Genius

Next Appearing at:

Barney Pierce is the Senior Vice President, Strategic Partnerships – APAC at Cover Genius, the insurtech for embedded protection. Together, Cover Genius and its partners protect the global customers of the world’s largest digital companies including Booking Holdings, owner of and Agoda, Intuit, Skyscanner, Ola, Ryanair, Turkish Airlines, Descartes ShipRush, Zip, redBus and SeatGeek. XCover is also available at Amazon, Flipkart, eBay, Wayfair and Shopee.


In his role, Barnaby (aka Barney) is responsible for building strategic partnerships,  and helping launch new markets and lines of business for Cover Genius in the APAC region across verticals such as retail, logistics, travel, fintech, property and business services.


Prior to Cover Genius, Barney spent over 15 years with Google where he held several Senior Go-To-Market and Sales/Partnership leadership positions for Google’s Media and Marketing Technology business across multiple markets at different stages of growth, including as Director, Go-To-Market for Marketing Platforms and Display Advertising, APAC, and Regional Director for Marketing Platforms in ANZ.


Barney holds a Bachelor of Commerce Degree from the University of Sydney. Barney is based in Sydney with his wife and two young boys. When he’s not spending time with his family Barney loves getting outdoors hiking, mountain biking, kayaking or playing golf.  Barney is also active in the APAC technology, media and start-up community as an advisor and mentor.

Next Appearance
Future of Insurance, Sydney 2023
16 Speakers
8 Sponsors
Matt Paterson
nib group
Meray El-Khoury
MetLife Australia
Peter Histon
Resolution Life Australasia
Cara Morton
Rick Wingfield
MLC Life Insurance
Andrew Whittle
Panel Discussion: New-Age Insurance: The Leadership Path of Reshaping the Industry
How digital, data and innovation are driving change within the General Insurance business.
Future of Insurance
7 March 2023
  • Winx Stand – Royal Randwick Racecourse
To participate as a speaker:
Murali Ramesh
Head of Production - FSI
T: +61 2 8484 0904
To participate as a speaker:
Conor Hughes
Conference Producer
T: +61 468 415 456
To participate as a speaker:
Patrick Joy
Head of Production - Government
T: +61 2 8484 0996