Barney Pierce is the Senior Vice President, Strategic Partnerships – APAC at Cover Genius, the insurtech for embedded protection. Together, Cover Genius and its partners protect the global customers of the world’s largest digital companies including Booking Holdings, owner of Booking.com and Agoda, Intuit, Skyscanner, Ola, Ryanair, Turkish Airlines, Descartes ShipRush, Zip, redBus and SeatGeek. XCover is also available at Amazon, Flipkart, eBay, Wayfair and Shopee.
In his role, Barnaby (aka Barney) is responsible for building strategic partnerships, and helping launch new markets and lines of business for Cover Genius in the APAC region across verticals such as retail, logistics, travel, fintech, property and business services.
Prior to Cover Genius, Barney spent over 15 years with Google where he held several Senior Go-To-Market and Sales/Partnership leadership positions for Google’s Media and Marketing Technology business across multiple markets at different stages of growth, including as Director, Go-To-Market for Marketing Platforms and Display Advertising, APAC, and Regional Director for Marketing Platforms in ANZ.
Barney holds a Bachelor of Commerce Degree from the University of Sydney. Barney is based in Sydney with his wife and two young boys. When he’s not spending time with his family Barney loves getting outdoors hiking, mountain biking, kayaking or playing golf. Barney is also active in the APAC technology, media and start-up community as an advisor and mentor.








