Chris Lamers

Chris Lamers

Chief Marketing & Innovation Officer
Sovereign Limited

Chris leads marketing and innovation at Sovereign to drive awareness and customer engagement. This includes brand, PR, social media and design as well as research and customer analytics to guide customer acquisition and growth.

Since joining Sovereign in November 2013, Chris has successfully led one of the most significant re-launches of Sovereign’s brand in 25 years.

He was previously with Loyalty New Zealand (Fly Buys), first as head of marketing, then as head of customer engagement (incorporating marketing and sales) and lastly as interim CEO.

In that time, he re-launched the Fly Buys brand, developed and launched a partnership with Air NZ Airpoints, and led the implementation of marketing strategies that grew both membership numbers and revenue while reducing marketing costs.

Prior to Fly Buys, Chris was the general manager marketing for Positively Wellington Tourism where he was responsible for developing international and domestic tourism sectors. Earlier in his career he worked in journalism and PR.

He was also on the board of the New Zealand Marketing Association for 4 years.