Ash is Business Development Manager for Matrix42 Australia. Before Matrix42, Ash was a sales executive with Citrix, CA Technologies and Cisco He has a broad exposure in talking to various stake holder in a business (IT, Sales, Marketing & Training). Innovation and return on investment are the two broad areas . He has represented Citrix on Sky business news on the future of Tech Support - it’s change on different industries. Ash started his career as an entrepreneur selling DIY (do it yourself) computers by offering good consumption experience and related support.