Heather McGovern

Chief Digital and Marketing Officer / MyState Bank

Heather is an accomplished executive with over 20 years of experience in digital and marketing roles within the financial services sector having worked with AIA, nab, American Express and Royal Bank of Canada across Australia, Canada and Europe.

With a proven record for strategic execution and transformational growth, she has been an agent of change in designing and delivering strategies that create new value for customers and businesses. Combining deep experience across the entire marketing discipline, from strategy and segmentation; product and pricing; through to digital and e-commerce, she is adept at setting the direction, building momentum and making it happen.

As GM Digital & Marketing, at MyState Limited, Heather is leading the development and growth of the MyState’s Digital Marketing, and Customer Experience capability, and is responsible for informing the design of digital solutions. In addition Heather is accountable for the shared services functions for developing and growing the Brand, Marketing and Customer Insights and Analytics divisions.

Prior to MyState, Heather’s most recent role as with BankVic as the Chief Product & Marketing Officer. Heather led the banks’ digital marketing transformation, member centricity strategy, and reset the product management discipline.