Jennie Bewes

Principal Consultant, Experience Design & Innovation / Former Head of Technology Enabled Advice (AMP) and Digital Director (UBank)

Digital veteran and former AFR Marketing & Media columnist, Jennie Bewes has been a driving force of experience innovation across blue chip, creative agency and publisher businesses such as AMP, National Australia Bank / UBank, Vodafone, Razorfish and Ninemsn, and via consulting to a diverse range of leading brands such as Bank Rakyat Indonesia, Channel 9, Fox Sports, Carnival Cruise Lines, BlackBerry RIM and Casella Wines.  Combining adaptable leadership methodologies, behavioural psychology and social science to achieve experience innovation from the inside out for sustainable commercial and cultural growth, Jennie’s has led the research, design, development and launch of a number of market firsts, including UK's first converged desktop-to-mobile infotainment portal, Vizzavi; real-time broadcasting, video calling and music downloads over mobile, Vodafone UK & AU, and; the award-winning econography tool, PeopleLikeU with its acclaimed 'world first' socially activated NFC wristband.