John is Director of Strategy, Health Insurance, a position he has held since April 2014.
Prior to joining Bupa, John worked in the strategy and marketing areas of Australia & New Zealand Banking Group, and in marketing research at Forethought Research, working for brands including the Australian Football League, Australia Post, Jetstar, and Optus. John has a particular interest in behavioural science and consumer psychology, and is regular guest lecturer on the topic for Masters of Marketing students at Melbourne Business School. His work in communication channel effectiveness has contributed to publications in the European Journal of Marketing and Ad News.
John holds a Bachelor of Business Management and Bachelor of Business Marketing with first class honours from Monash University.