Maria Sit

Chief Client Experience & Digital Officer / Sun Life Hong Kong

Maria has been the Chief Client Experience & Digital Officer at Sun Life in Hong Kong since 2016 where she is shaping and delivering the digital transformation agenda of the organization that firmly anchors on putting clients in the centre. She has 23 years of corporate and consulting experience in digital user experience and marketing management for financial services industry spanning Asia Pacific and Europe.  She is passionate about creating human-centered solutions and culture for businesses where customer experience is a strategic core priority. Maria spent 10 years at HeathWallace, a leading international digital design and marketing firm, where she founded in 2006 their user experience design business for Asia Pacific.  She worked with a number of financial services firms across Asia and Australia to help them deliver on their brand promise and pursue sustainable growth through market-leading digital engagement platforms. Prior to joining HeathWallace, Maria spent six years at AXA Investment Managers in London, Paris and Hong Kong where she was responsible for developing the asset manager's global online strategy and marketing capabilities as their Head of Change Management for Global Marketing & eBusiness. Maria began her career developing client acquisition and retention programs for global consumer banks such as Chase Manhattan Bank and Citi in Hong Kong.