Mohamed Adam Wee Abdullah

Group Chief Marketing Officer and Group Chief Customer Experience Officer / CIMB

Mohamed Adam Wee Abdullah is CIMB’s Group Chief Marketing Officer and concurrent Group Chief Customer Experience Officer. Adam oversees CIMB’s group-wide marketing and brand management function across all its geographies and business.

Adam holds a Master in Business Administration degree from the University of Southern Queensland, Australia. He is a veteran in the marketing field with a career spanning more than 25 years. He brings with him diversity, depth and breadth of experience across the entire marketing value chain from sales, advertising, strategic planning, branding and marketing management. Almost half of his career was spent in multi-national advertising and brand agencies where he held senior and regional positions working on a diverse range of categories which included financial services, fast moving consumer goods (FMCG), hospitality and travel, automotive, property and telecommunications sectors as well as managing category leading brands.

Prior to joining CIMB, Adam was the Group Chief Marketing Officer in Maybank Group from 2011 to 2015. He also held the position of Chief Marketing Officer of Sunrise Berhad and before that, as Director of Brand and Advertising in ASTRO. Adam’s marketing experience also includes regional marketing management for BMW Group’s regional headquarter based in Singapore, where he was responsible for directing marketing strategies and activities for BMW Group distribution partners in 17 countries across India, China, South-East Asia and the South Pacific Islands nations.