Natthawan Apiratanapimolchai

Team Head of Customer Dynamics Marketing / TMB Bank

Khun Natthawan A. is presently managing and leading customer dynamics marketing department in a top banking institution in Thailand. She is specialized in performing customer analytics tasks including data mining model and advanced data analysis, developing direct marketing campaigns from database to cross-sell, up-sell, maintain, retain and performing campaign database management to analyze high propensity for specific product/ service, lead generation and post campaign tracking / evaluation of all segments, ensuring the establishment of database and intelligence center for customer analysis towards strategic service offerings and value proposition identifications.

Prior to joining TMB Bank Public Co Ltd, she worked for AIA, Standard Chartered Bank (Thai) and AIS.