The United Overseas Bank (UOB) has launched the first phase of its Professional Conversion Programme (PCP), designed to boost the digital skillset of its Singapore-based workforce.

Structured as a modular program with individual course units, the course covers digital marketing, social media engagement, and data analytics.

The bank said the PCP will “equip all branch employees with the technology-based skills they will require for future roles and responsibilities.” UOB expects to eventually integrate the PCP into the bank’s general training program.

The PCP was developed in collaboration with Workforce Singapore (WSG), the Monetary Authority of Singapore (MAS), and The Institute of Banking and Finance. All modules will be accredited under the IBF Standards Training Scheme, Financial Training Scheme or by WSG.

“Given the influence of technology in shaping the lives and preferences of our customers, we must ensure our people are equipped with the relevant skillsets and agile mindsets for the future,” said Jenny Wong, head of group human resources at UOB.

In 2017 alone, UOB invested $20m in training and development programs for its workforce, according to Wong.

“The PCP complements our Group-wide suite of training programs aimed at deepening the digital capabilities and expertise of our colleagues,” Wong said. “With broader minds and more informed thinking, they will also find their roles more fulfilling through the value they see they create.”

UOB expects to expand the PCP to include modules in risk management and wealth management over the coming months.

The Singapore-based bank has sought to rapidly expand its digital skills base, with reports it is targeting tech giants, including Google and Facebook, to secure new, digital-focused talent.

Speaking with online recruitment site, efinancial careers, Susan Hwee, head of group technology and operations at UOB, said the bank will open its doors to candidates from “global technology platforms” including Amazon, Google, Facebook and Uber, who “are focused on engaging customers and customer-centric design.”