From Strategy to Execution – The Challenge of Digital Marketing For Insurers

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From Strategy to Execution – The Challenge of Digital Marketing For Insurers • Mapping the customer journey – implementing a digital marketing strategy • Switching the paradox – examples of multi-channel adaptation such as digital marketing, social media and mobile • Driving innovation through digital marketing in a global and local environment Speaker: Gabriel Lazaro, Head of Digital Marketing for Growth Economies Region, Chartis (Spain)