Beyond millennials: how banks can prepare for the new consumer

Much has been said about the enormous spending power of millennials – the fastest growing consumer segment for banks and financial services organisations in Asia. Hyperconnected, tech-savvy, fast-moving, with short attention spans, millennials – people born between 1980 and early 2000s – are known to value experiences and “authenticity” above all else.

Learn key strategies to attract and retain millennial customers in the digital banking age, as well as crucial steps to future-proof financial institutions for the next generation of tech-native consumers – the Gen Zs.