Alipay+ deployment opens Aussie retailers up to APAC consumers

Alipay+ epay partnership

epay, an Australian-based subsidiary of global payments giant Euronet, has announced it will activate one of Asia’s leading payments solutions, Alipay+, across more than 8,000 retailers in Australia.

Through the partnership, epay Australia-connected retailers will be able to accept payments from Alipay+ e-wallet partners, including AlipayHK (Hong Kong SAR, China), GCash (The Philippines), Kakao Pay (South Korea), TrueMoney (Thailand) and Touch ‘n Go eWallet (Malaysia), enabling users of these services to transact, in their local currency, with Aussie retailers that have epay POS terminals (where the Alipay+ logo is visible).

epay said the capability will be made available in the first quarter of 2023.

“We are very excited to extend our Alternative Payments suite by adding Alipay+ to the fold, enabling our retailers to take payments from tourists coming from a wide variety of new Asian destinations, including the Chinese mainland, Hong Kong, Korea, Malaysia, Thailand, and the Philippines,” said Matthew Blayney, country managing director of epay Australia and China.

Alipay+ is the cross-border payments subsidiary of Alibaba Group-owned Chinese payments giant Alipay. With users spanning the APAC region, the deployment of Alipay+ extends local retailers’ reach to potentially more than a billion customers.

epay Australia, a subsidiary of epay Worldwide and part of the Euronet group, is used widely by Australian retailers, including selected David Jones stores.