Japan-based international payments brand, JCB International Co, announced it has reached the milestone of one million Rupay JCB credit and debit cards issued in India.

This comes after the firm also recorded an eight-fold surge in card usage and international spending from April to December 2022 which is expected to only increase given a current promotional campaign offering cardholders 40 per cent cashback on face-to-face transactions in Singapore, Thailand and Bahrain.

“We are very proud of our strategic partnership with NPCI. This first million Rupay JCB issuance milestone is a testament to the strength of our partnership which will continue to grow in the coming years,” Yoshiki Kaneko, President & COO at JCB International Co., Ltd. said.

Kaneko also said India has presented itself as a market with untapped potential to target a younger customer base who “especially enjoy international travel and new experiences”.

“We are confident the feature-rich RuPay JCB Card, which offers many international benefits to its cardmembers including international airport and JCB PLAZA Lounge access, besides many special offers, discounts, and cashbacks that saves our cardmembers’ money, will be well enjoyed outside India,” he said.

“We will continue to focus on and invest in growing the India business through our esteemed partner, NPCI, to ensure that our issuing partners always have access to the best-in-class technology to create path-breaking products.”