The British arm of global banking conglomerate, Santander, has announced its appointment of Australian firm, Roolife Group (RLG), to spearhead the entry of its UK businesses into the Asian market.

RLG is set to provide its China market-entry services and cross-border e-commerce technology to support Santander’s business customers with their global growth plans and strategies.

Collaborating with Santander and its Navigator portal, the firm will manage and implement the rollouts of selected Santander businesses into the Chinese market on RLG Marketplace, the cloud-based business intelligence software that aligns consumer demand with global suppliers.

“We believe Santander Navigator is a global first. It is a true end-to-end proposition to support businesses on their international growth journey,” John Carroll, Head of International and Transactional Banking at Santander UK, said.

Bryan Carr, RLG’s Managing Director, said the firm was pleased to be partnering with a global organisation like Santander.

“With its established global banking footprint and over 150 million customers, the Santander Navigator portal and technology nicely complements RLG’s Marketplace which is designed to match consumer demand with suppliers globally, with a focus on servicing the high demand for international products in China,” he said.

The partnership unites RLG’s experience in the Chinese market with Santander’s strong foundations and reach as a globally recognised corporation, satiating the demand from Chinese consumers for UK products.