According to a recent benchmark report produced by Smart Communications on the State of Customer Conversations, consumers around the world are increasingly comfortable engaging with enterprises across a variety of digital channels. This preference for omnichannel experiences is only growing, with email, SMS and in-app messages becoming more popular.
Omnichannel customer conversations are more important than ever, as 61% of consumers indicated that information being provided through the wrong channel leads to frustration.
Join us to learn how insurers and financial institutions are making it easier and faster for clients to apply for a loan or insurance policy, get a quote, file a claim, or otherwise manage their finances. Get advice on how to empower your customers while improving productivity amongst your agents and internal staff.
Nick Smith, GM & Vice President, APAC for Smart Communications will share findings from the recently concluded State of Customer Conversations Benchmark Survey. He will also share insights learned from hundreds of customer interactions over the past 12 months. By attending, you will network with your peers and discover how to:
- Reimagine traditional face-to-face interactions as two-way digital conversations.
- Reduce friction by replacing forms with guided, data-driven interviews.
- Improve employee productivity through automation and AI.
- Create consistency with agents and messaging across all channels while maintaining compliance.
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