ANZ customers in Australia will now have access to Samsung Pay for mobile purchases, the bank announced.
Samsung Pay marks the fourth addition to ANZ’s mobile payment service, joining Android Pay, Apple Pay and its proprietary service, ANZ Mobile Pay — the only major Australian bank to offer all four services.
ANZ was also among the first Australian banks to join Apple Pay, controversially breaking a joint negotiation with its Big Four rivals to broker a separate agreement with the US tech giant last year.
Much like its Apple Pay agreement, the adoption of Samsung Pay was overwhelmingly driven by customer demand, said Bob Belan, ANZ Managing Director Products.
“It made sense for us to introduce Samsung Pay in Australia given its strong market share and open approach to technology that its customers highly value,” Belan said.
“ANZ customers are now best placed to select which mobile payment service they want to use and with the addition of Samsung Pay we continue to offer the best range of the major banks in Australia,” Belan added.
ANZ customers with an eligible Visa credit or debit card and a compatible Samsung device will be able to access the Samsung Pay service.
Samsung Pay is the most widely-accepted mobile payment platform on the market, according to the company. The payments service combines Near Field Communication (NFC) and its proprietary Magnetic Secure Transmission (MST) technology, providing consumers with the option of swiping their card or tapping their device at Samsung Pay-supporting merchants.