Bendigo Bank launches online share trading service


Bendigo Bank has launched a new online share trading solution, Bendigo Invest Direct (BID) with more than 10,000 customers already transitioning to the platform.

BID will feature free access to stock analytics and star ratings from theScreener, access to ASX mFunds, improved risk management, access to user-friendly stock trading tools, advanced research and comprehensive charts and the latest investment research, analyst reports and financial diaries.

Project sponsor Matt Smith said that the new trading platform enhances user experience through accessibility and layout which will allow users to diversify investment needs.

 “BID is all about confidence, providing customers with the market leading research, sophisticated analytics tools and speed they need to execute trades as they identify opportunities,” he said.

“Initial feedback has been extremely positive with customers quickly learning to navigate the new platform and making good use of the additional information and analytics available to assist them in their investment strategy.”

Smith believes CMC to be a perfect cultural fit with Bendigo Bank, with its reputation earning a Service Excellence in The Australian Business awards last year.

“The innovative technology powering the new Bendigo Invest Direct offering is delivered by CMC; known industry-wide for investing in cutting-edge technology and providing customers with the best value,” he said.

Head of CMC Andy Rodgers is confident the partnership will create beneficial strongholds for CMC in customer relations.

“Our continued investment in customer service and the latest technologies ensures each Bendigo client has a positive customer experience as they migrate across to the new Bendigo Invest Direct platform,” he said.

“We have forged a strong relationship with Bendigo Bank to assist in delivering an intuitive, feature-rich share trading platform for customers.”