Citibank has launched a new global digital wallet service, Citi Pay, which has been introduced to the Singapore market to add flexibility to payment services.
Singapore is the first country to receive the capability for the newly-launched Citibank digital wallet, Citi Pay, which head of cards and personal loans, Vikas Kumar, said would enhance customer offerings and boost Citibank’s technology innovation agenda.
Data from the Infocomm Media Development Authority showed 51 per cent of payment cards used in Singapore are now contactless, while Citibank has also seen a 30 per cent year-on-year growth in mobile-usage among customers in the Asia-Pacific Region.
“Customers will benefit from an easy, intuitive and quick payments experience…Citi Pay is one of a number of digitally-driven and technology innovations that we will continue to introduce,” Kumar said.
“Our aim is to offer our customers a differentiated banking experience that best suits their digitally-powered and fast-paced lifestyles.”
Customers would be able to make in-store purchases using Android devices at any Near Field Communication (NFC)-enabled point-of-sale terminals. It follows the enabled Samsung Pay for card holders in early 2016.
The Citi Pay technology is also set to be rolled out across various continents, with customers in Australia who already use tap and pay functionality to access the functionality after the completion of the Singapore roll-out. Customers in Mexico and the USA will see the Citi Pay integrated over early 2017.