How Asia ranked against world’s most valuable tech brands

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London-based consultancy firm, Brand Finance, has released a global ranking report on the world’s most valuable technology brands, which included two Chinese fintechs in top ten positions. 

E-commerce fintech Alibaba Group and telecommunications firm Huawei Technologies have been ranked in the top ten most valuable tech brands in the world, with Alibaba up four spots to eighth and Huawei in 10th.

The estimation of the value of brands uses the company’s ‘Royalty Relief’ scaling to estimate likely future sales to a brand and calculate the royalty rate that would then be charged for use of the brand. Brand strength is then calculated on a scale from 0 to 100 on various technological and service-centric attributes including sustainability, customer connection, and financial performance.

A total of 17 Asian technology companies across various sectors including finance, made the top-50 which was comprised of a majority of American firms and just five European.

Japanese technology firms dominated the top-50 rankings against their continental counterparts, with Sony ranked 23rd, Canon in at number 27, Panasonic 31st, and Toshiba in 26th. In addition, Mitsubishi Electronics took a 44th place ranking, while gaming giant Ninento scraped into the top-50 rankings in last position.

Chinese companies were also widespread across rankings, with electronic commerce company, JD.com in 18th place, search engine Baidu in 22nd, and internet tech company NetEase in 33rd spot. Indian information technology (IT) firm, TCS, took 25th position, while Bengaluru-based tech consulting company, Infosys, came in thirty-eighth.  

Hong-Kong listed Tencent Holdings was ranked 11th ahead of its smaller brand, instant messaging platform WeChat, at 35th.

“The strength and value of the Tencent brand come principally from the PC and mobile games market, including titles such as League of Legends, as well as the power of the brands it owns, such as WeChat,” the report said of the 850-million user-strong company.

In 24th position, electronics giant LG was South Korea’s only tech company to make the top-50 after Samsung which took 6th place down from 5th in 2016. Hsinchu-based semiconductor foundry, Taiwan Semiconductor, was Taiwan’s only appearance in the rankings.

 

Brand Finance top 50 valuable technology brands:

Brand Name2017 RankDomicile2016 Rank
Google1United States2
Apple2United States1
Amazon.com3United States3
Microsoft4United States4
Facebook5United States6
Samsung6South Korea5
IBM7United States7
Alibaba8China12
Oracle9United States9
Huawei 10China10
Tencent11Hong Kong17
Cisco12United States11
Intel13United States8
Dell14Untied States18
Accenture15Ireland14
SAP16German23
Uber Technologies Inc.17United States16
JD.com18China22
WeChat19Hong Kong35
PayPal20United States20
YouTube21United States19
Baidu22China13
Sony23Japan25
Hewlett Packard Enterprise24United States29
TCS25India24
Cognizant26United States38
Canon27Japan32
Philips28Netherlands28
eBay29Untied States26
NETFLIX30United States36
Panasonic31Japan31
HP32United States27
NetEase33China57
LG34South Korea30
Qualcomm35United States52
Toshiba36Japan33
Taiwan Semiconductor37Taiwan44
Infosys38India43
YAHOO!39United States40
Western Digital40United States51
Activision Blizzard41United States55
booking.com42United States34
3M43United States –
Mitsubishi Electric44Japan37
salesforce45United States45
Adobe46United States41
Ericsson47Sweden21
Nokia48Finland67
Broadcom49United States93
Nintendo50Japan73