The Australian bank with the most digitally-active customers, ING Direct, has this week announced the launch of payments platform Apple Pay for its orange everyday customers.

Increasing demand for digital payments from ING Direct customers will see the introduction of Apple Pay for secure and simple mobile payments across the bank’s platforms.

Executive director, customers,  John Arnott, said: “Our customers are the most digitally engaged of any bank in this country, with 74 per cent of their interactions with us through our mobile app – that’s almost 200,000 interactions through mobile each day.”

“Our customers embrace mobile technology to make many aspects of their lives quick, easy and convenient, and this will undoubtedly extend to how they pay.”

Arnott said 70 per cent of orange everyday customers who accessed with ING Direct banking app from an iOS-enabled device had asked for the introduction of Apple Pay, which would follow the bank’s initiative for a strong digital agenda.

“At ING Direct we are digital-first and increasingly mobile-first,” Arnott said.

“By bringing Apple Pay to our customers they can now also make day-to-day purchases; their iPhone is not only their bank, it’s also their wallet.”