NAB unveils new ways to attract customers


National Australia Bank (NAB) has unveiled the latest in customer fintech innovation, delivered through its digital hub, NAB Labs.

NAB Business in One and NAB Dash are set to create efficient and simple ways for customers to access and work with finances while on the go.

Developed in conjunction with Australian start-up Maestrano, NAB Business in One is a cloud-based digital platform for small business customers, synchronising data in real-time across specific accounting, sales, customer relationship and management software apps.

Data is synched to a customised dashboard which updates information across linked applications, a feat which NAB CEO Andrew Thorburn said was a response to customer’s appetite for working on the move.

“Business in One will give small business owners the data and information they need to help them run their small business in one place,” he said.

“Our customers have been asking us to make it easier for them, and that’s exactly what Business in One does.”

NAB is also investing in technologies that will make the process of purchasing goods a streamlined ‘order, pay, collect’ system.

The delivery of NAB Dash has will be trialled and supported by Gold Coast Suns, Metricon Stadium and the AFL, with Suns supporters able to use the app to order refreshments from their seats during the 2016 AFL Premiership fixture.

“Footy fans don’t want to go to the game and spend their time lining up for food and drinks, which is why we’re giving them a way to skip the queue,” Thorburn said.

 “Customers want easy, fast and simple ways to pay and we will keep investing in and testing new technologies to create brilliant experiences.”

NAB Dash utilises location-based technology to ensure staff at the nearest bars in Metricon Stadium will receive their order before the customer arrives.

The AFL was approached by NAB to trial the new payment technology, which will be available via Google Play and the Apple Store following its full release to the public.

Thorburn is confident that these latest innovations will satisfy customers and work to the digitalisation revolution.

“At NAB we are absolutely focussed on our customers. We want to make it easier to do business with us and we are driving real and sustainable change through our business,” Thorburn said.

“We are working hard to ensure that changes happen faster across the bank in a more agile way. We have to innovate with focus, creating change that will best serve our customers.”