Adam Marks

Head of Customer Experience, Australia and New Zealand

Qualtrics

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Adam is the ANZ Head of CX Strategy and solutions for Qualtrics. Prior to joining Qualtrics, Adam spent 3 years working in industry for Westfield Shopping Centres and 3 years at Ernst & Young as a Manager in the Advisory, Customer and Strategy Practice.

Adam has an extensive understanding of customer experience (CX), leading a series of engagements and teams in CX strategy, program optimisation, user experience and customer experience design. In particular, Adam enjoys advising clients on how to identify and overlay best practice to reduce pain-points and design the desired future state path to purchase. Using a variety of methods, Adam can assist enabling improvements grounded in customer insights through customer journey maps, customer personas, conducting design thinking workshops, undertaking customer testing and identifying moments of truth.

FSTGov Future of NSW Government Summit 2024
4 November - 6 November 2020
  • Virtual Conference
To participate as a speaker:
Jasmine Haw Alverez
Conference Producer
T: +61 2 8484 0918
To participate as a speaker:
Stella Spackman
Senior Conference Producer
T: +61 433 732 794
To participate as a speaker:
Murali Ramesh
Production Director
T: +61 2 8484 0904