Adam Marks

Adam Marks

Head of Customer Experience, Australia and New Zealand
Qualtrics

Adam is the ANZ Head of CX Strategy and solutions for Qualtrics. Prior to joining Qualtrics, Adam spent 3 years working in industry for Westfield Shopping Centres and 3 years at Ernst & Young as a Manager in the Advisory, Customer and Strategy Practice.

Adam has an extensive understanding of customer experience (CX), leading a series of engagements and teams in CX strategy, program optimisation, user experience and customer experience design. In particular, Adam enjoys advising clients on how to identify and overlay best practice to reduce pain-points and design the desired future state path to purchase. Using a variety of methods, Adam can assist enabling improvements grounded in customer insights through customer journey maps, customer personas, conducting design thinking workshops, undertaking customer testing and identifying moments of truth.

Appearing at
Future of Financial Services Sydney
4 November - 6 November 2020
  • Virtual Conference
Turbo-charging Innovation to Strengthen Australia FST Media’s flagship event and the largest of its kind in the Southern Hemisphere, the Future of Financial Services, Sydney has established itself as the most important tech-focused event on the industry’s calendar, setting the...