Henrietta Farrell

Chief Customer Officer

Department of Finance

Next Appearing at:

Henrietta has had a diverse career to date working across the public and private sectors leading teams to deliver high profile projects that provide outstanding customer experiences

 She is highly practiced delivering commercial and marketing communications led activities spanning a wide range of industries including the biggest multi-sports event in the world, the London 2012 Olympic & Paralympic Games, the Melbourne 2006 Commonwealth Games and other international sporting and cultural events in Australia and the UK. 

 She has also led the customer-experience delivery in the UK for one of the world’s best-known beers, Stella Artois and prior to her current role at the Department of Finance spent over six years planning, engaging, delivering and operating the world’s most beautiful stadium, Optus Stadium.

 Henrietta’s role at Finance is to develop and deliver a strategy that focuses on customer outcomes.  She is responsible for ServiceWA, a whole-of-government program which seeks to make it easier for customers to do business with government, alongside office accommodation across the public sector.


Skyline of the city of Perth, WA
22 September - 23 September 2020
  • Virtual Conference
To participate as a speaker:
Ben Turner
General Manager, Disruption
T: +61 416 947 953
To participate as a speaker:
Conor Hughes
Conference Producer
T: +61 468 415 456
To participate as a speaker:
Jasmine Haw Alverez
Conference Producer
T: +61 2 8484 0918