Sasapak Kiatsommart

Head of CX, CRM & Digital Innovation

Prudential Life Assurance

Next Appearing at:


Sasapak is the Head of Customer & Digital Innovation of Prudential Life Assurance Thailand. On her current role, the key focus areas are Customer Experience Strategy, Customer Analytics and Digital Marketing. She is also one of the member of TLAA Digital Sub Committee.

Prior to her current role, she has 10 years of experience in Life Insurance business in various functions; from Direct Marketing and Telemarketing, Digital Marketing and Brand Strategy and Customer Analytics and Customer Experience. Besides insurance sector, she also had experience working at Siam Commercial Bank in Credit Card department as portfolio management.

Sasapak holds a Bachelor’s Degree in Political Science from Chulalongkorn University, Thailand and a Master’s Degree in Marketing from University of Baltimore, United States of America.

To participate as a speaker:
Murali Ramesh
Production Director
T: +61 2 8484 0904
To participate as a speaker:
Henna Qaisar
Senior Conference Producer
T: +61 410 828 401
To participate as a speaker:
Stella Spackman
Senior Conference Producer
T: +61 433 732 794