Scott Verrall

Scott Verrall

Head of Analytics, Insight and Research
HCF

With a strong technology background Scott became interested in what how Data could be used to improve the experience of customers when he realised while working at Dymocks that the books people claimed to read and what they actual purchased were not the same. Armed with this realisation that sometimes what people do is more important than what they say in defining experiences a passion for great data driven customer experience design was born.

Currently leading the Data Analytics and Consumer Research function at HCF Scott works collaboratively with all areas of HCF to deliver on the Strategic vision of making healthcare affordable, understandable, high quality and customer centric.

Appearing at
Insurance Summit Sydney
12 September 2019
  • Doltone House Hyde Park
Spurring Digital Maturity, Embracing Hyper-Connectivity At the crossroads of change, Australia’s insurance industry faces the multipronged challenge of navigating new digital ecosystems, driving legacy system overhauls, increased disruption from game-changing technology entrants and a restless consumer base with low trust...