Selina Petosa

General Manager - Design Practice


Next Appearing at:

Selina Petosa is the General Manager of Design at ASB and has been a practitioner and influencer in the design and communications industry for over two decades. Selina has served as a Design and Customer Experience partner for several of the most illustrious brands in the world including, Acer, Amazon, Cisco, McKinsey, Google, AT&T, TMobile, Sony, and Symantec.

Before joining ASB in October of 2019, Selina spent the last 11 years building the CX consultancy she founded in 2009, Rational Interaction. In her role as chief creative officer, Selina helped transform Rational into one of the fastest growing, most successful independent consultancies in North America.

In leading the Design Practice at ASB, Selina is focused on helping bring the bank’s purpose of accelerating financial progress for all New Zealanders, to life through simple and elegant customer experiences.

Auckland NZ city skyline and harbour
18 August - 19 August 2020
  • Virtual Conference
To participate as a speaker:
Dhananjai Raju
Conference Producer
T: +61 421 988 478
To participate as a speaker:
Ben Turner
General Manager, Disruption
T: +61 416 947 953
To participate as a speaker:
Patrick Joy
Head of Production - Government
T: +61 2 8484 0996