Driving innovation through simplification


• Immediacy, convenience and intuitive – customers expectations have changed, challenging large organisations dealing with decades of legacy that constrains innovation • Banks have historically sought market share through a ‘product manufacturing’ approach, resulting in a diverse set of complicated products and a legacy of systems complexity • Simplification as a strategy assists in breaking through this complexity, streamlining processes that underpin great customer experiences • For channels it is no longer sufficient to offer point solutions for mobile, Internet and branch. The customer expectation is seamless and integrated