Candice Ayad

Candice Ayad is the Performance Marketing Lead at BOQ Group. In her role she leads a team of specialists focused on driving the strategic approach and optimisation for all digital campaigns.

She has established a strong reputation for delivering on key digital acquisition metrics through strategic thinking, collaboration and continually pushing digital boundaries.

Having experience in both the Finance and Education Sector, she continues to transform digital marketing strategies well beyond the planning and execution of campaigns, acting as both innovator and educator within businesses.