At Aviva, innovation is about making it easier to meet the needs of financial advisers and customers. Innovation is not just about finding a new way of doing things but about implementing a stepped change in thinking, products or services and delivering real ‘value add’. During tough times there is often a flight to quality and it becomes
increasingly important to provide both top-quality products and the best service to customers, drawing on all avenues for innovative to do so.

Aviva has a long history of consistent innovation dating back to the early 1990s when our investment platform first allowed a wide range of investments to be consolidated into one portfolio and one consolidated report.