Innovation Leads the Way at Aviva by Allan Griffiths, CEO, Aviva


At Aviva, innovation is about making it easier to meet the needs of financial advisers and customers. Innovation is not just about finding a new way of doing things but about implementing a stepped change in thinking, products or services and delivering real ‘value add’. During tough times there is often a flight to quality and it becomes
increasingly important to provide both top-quality products and the best service to customers, drawing on all avenues for innovative to do so.

Aviva has a long history of consistent innovation dating back to the early 1990s when our investment platform first allowed a wide range of investments to be consolidated into one portfolio and one consolidated report.