Embracing Digital Transformation


Faced with disruptive threats and evolving customer expectations, insurance organisations are increasingly recognising the need for robust digital strategies to create an engaging customer experience. FST Media and Fuji Xerox hosted an exclusive luncheon in Sydney with communications, marketing, digital and distribution heads from leading Australian insurance organisations. The discussion focused on the challenges and opportunities in embracing digital transformation and how organisations can leverage technology to manage their customer communication lifecycles.