FST Media and Oracle hosted an exclusive luncheon with a select group of C-level financial services executives, titled: The Future of Financial Services – the Acquisition and Retention of Generation Y. The executive luncheon presented views on the market potential of Generation Y (Gen Y) as a growing customer base; the critical role Web 2.0 technologies play in engaging Gen Y; and the innovations that exist in capturing, nurturing and retaining this important demographic. Renowned social commentator, researcher and best-selling author Mark McCrindle provided the latest insights into Gen Y, including the behavioural drivers that influence their purchasing decisions and other key factors required to effectively tap into the lucrative market potential of this generation. In addition, an esteemed panel of respected industry executives canvassed the technology trends, disruptions and emerging threats facing the financial services executive in acquiring and retaining Gen Y.