FST Media and Thunderhead.com hosted an exclusive roundtable luncheon in Melbourne with Chief Marketing Officers, Divisional Heads of Customer Strategy and Heads of Digital from Australias leading financial services companies to discuss the importance of focusing on the end-to-end customer experience.  Key issues included the evolving role of the Chief Marketing Officer, defining the customer, streamling the digital and brand experience and levering data analytics for financial services marketing.  Following is an abstract of the discussion in Melbourne.